{"product_id":"atlas-berber-rug","title":"Atlas Berber Rug","description":"\u003ch4\u003eLand to Sky Connection\u003c\/h4\u003e \u003cp\u003eA crisp interplay of line and curve, this composition nods to signal patterns and topographic forms. The high-low pile adds physical dimension to its bold geometry, while the deep teal hue gives it a clean, modern edge.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eMaterials\u003c\/h4\u003e \u003cp data-start=\"184\" data-end=\"412\"\u003e\u003cstrong data-start=\"184\" data-end=\"206\"\u003eMoroccan Wool Pile\u003c\/strong\u003e\u003cbr data-start=\"206\" data-end=\"209\"\u003eMoroccan wool is sourced from active weaving communities—not industrial farms—where sheep graze at high altitudes and are sheared just once a year. This slower cycle produces longer, stronger fibres that shed far less than wool from hotter, lowland regions. Breeds like Sardi and Beni Guil yield wool with naturally high lanolin content, giving it a soft, springy loft that create the plush piles Moroccan rugs are known for.\u003cbr\u003e\u003c\/p\u003e \u003cp data-start=\"414\" data-end=\"713\"\u003e\u003cstrong data-start=\"414\" data-end=\"435\"\u003eCotton Foundation\u003c\/strong\u003e\u003cbr data-start=\"435\" data-end=\"438\"\u003eA strong rug needs a strong base. That’s why we use cotton—not wool—for the foundation. Cotton offers the highest tensile strength, allowing it to anchor a thick wool pile without stretching, warping, or degrading over time. It keeps the rug flat, balanced, and made to last.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eDesign\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eBauhaus\u003c\/strong\u003e\u003cbr\u003eThis rug draws from the principles of modernist abstraction—clean lines, primary forms, and deliberate asymmetry. A circle interrupts a grid of rectangles, creating tension and flow. The colour palette, warm and grounded, gives structure to the geometry, while the deep pile adds depth and softness to the composition.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTriple Berber Knotted\u003c\/strong\u003e\u003cbr\u003eMost Moroccan rugs today are made with a tensioned false knot—quicker to weave, but prone to loosening, shedding, and distortion over time. We do it differently. Every one of our rugs is constructed using the traditional triple Berber knot: a time-intensive technique that uses more wool and creates a deep, plush pile anchored to a secure foundation. The result is a rug that’s not only softer underfoot, but built to last for generations.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eHandwoven in Khenifra, Morocco\u003c\/h4\u003e \u003cp\u003e\u003cspan\u003eEach rug is woven by hand in the High Atlas Mountains, using locally sourced wool and age-old techniques passed down through generations. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eCrafted by women in active weaving cooperatives, these rugs support both cultural preservation and local livelihoods. The materials are native, the methods low-impact, and the process deeply rooted in place—making each piece as sustainable as it is meaningful.\u003c\/span\u003e\u003c\/p\u003e \u003chr\u003e","brand":"Alderforge","offers":[{"title":"2 x 3","offer_id":60228018307456,"sku":"D0BERH082506_Atlas_2x3","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"3 x 5","offer_id":60228018340224,"sku":"D0BERH082506_Atlas_3x5","price":545.0,"currency_code":"GBP","in_stock":true},{"title":"4 x 6","offer_id":60228018372992,"sku":"D0BERH082506_Atlas_4x6","price":870.0,"currency_code":"GBP","in_stock":true},{"title":"5 x 8","offer_id":60228018405760,"sku":"D0BERH082506_Atlas_5x8","price":1450.0,"currency_code":"GBP","in_stock":true},{"title":"6 x 9","offer_id":60228018438528,"sku":"D0BERH082506_Atlas_6x9","price":1955.0,"currency_code":"GBP","in_stock":true},{"title":"8 x 10","offer_id":60228018471296,"sku":"D0BERH082506_Atlas_8x10","price":2900.0,"currency_code":"GBP","in_stock":true},{"title":"9 x 12","offer_id":60228018504064,"sku":"D0BERH082506_Atlas_9x12","price":3910.0,"currency_code":"GBP","in_stock":true},{"title":"10 x 13","offer_id":60228018536832,"sku":"D0BERH082506_Atlas_10x13","price":4710.0,"currency_code":"GBP","in_stock":true},{"title":"12 x 15","offer_id":60228018569600,"sku":"D0BERH082506_Atlas_12x15","price":6520.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/2185\/5616\/files\/MoroccanRug4_aad8ac1f-419c-415c-943f-7591e506a56e.jpg?v=1793052573","url":"https:\/\/alderforge.shop\/products\/atlas-berber-rug","provider":"My Store","version":"1.0","type":"link"}