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Its longer fibres and smoother cuticle mean less breakage, fraying, and shedding over time.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eDesign\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eMinimalist Mid-century Aesthetics\u003c\/strong\u003e\u003cbr\u003eMade in a classic, timeless style that’s lasted through decades. Jute and wool rugs stay in style forever, because they last forever. Made in solid colours, without patterns, to work in any environment.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eHandwoven in Jaipur, India\u003c\/h4\u003e \u003cp\u003eJaipur is world renowned for rug making. For good reason.\u003c\/p\u003e \u003cp\u003eThe best rugs in the world come out of this ancient Northern Indian city. Since the late 19th century, carpets have been the chief export of this region. Now, with over 150 years of experience, the people of Jaipur are producing the most sought-after carpets in the world—including ours.\u003c\/p\u003e \u003chr\u003e","brand":"Alderforge","offers":[{"title":"2 x 3","offer_id":60228017422720,"sku":"D0DIAH082506_Cairn_2x3","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"3 x 5","offer_id":60228017455488,"sku":"D0DIAH082506_Cairn_3x5","price":87.0,"currency_code":"GBP","in_stock":true},{"title":"4 x 6","offer_id":60228017488256,"sku":"D0DIAH082506_Cairn_4x6","price":116.0,"currency_code":"GBP","in_stock":true},{"title":"5 x 8","offer_id":60228017521024,"sku":"D0DIAH082506_Cairn_5x8","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"6 x 9","offer_id":60228017553792,"sku":"D0DIAH082506_Cairn_6x9","price":225.0,"currency_code":"GBP","in_stock":true},{"title":"8 x 10","offer_id":60228017586560,"sku":"D0DIAH082506_Cairn_8x10","price":345.0,"currency_code":"GBP","in_stock":true},{"title":"9 x 12","offer_id":60228017619328,"sku":"D0DIAH082506_Cairn_9x12","price":415.0,"currency_code":"GBP","in_stock":true},{"title":"10 x 13","offer_id":60228017652096,"sku":"D0DIAH082506_Cairn_10x13","price":495.0,"currency_code":"GBP","in_stock":true},{"title":"12 x 15","offer_id":60228017684864,"sku":"D0DIAH082506_Cairn_12x15","price":765.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/2185\/5616\/files\/Cairn-Photoroom_51c44c95-21eb-420a-aa15-7302c2739ed7.jpg?v=1793052570"},{"product_id":"lewitt-rug","title":"LeWitt Rug","description":"\u003ch4\u003eTactile Grid\u003c\/h4\u003e \u003cp data-pm-slice=\"1 1 []\"\u003eSubtle variations in warm neutral tones interwoven into high-low flatweave, where the textured surface adds depth and anchors the room with quiet dimension.\u003c\/p\u003e \u003cp\u003eHandmade in Jaipur, India, the rug is the product of a centuries-old carpet-making tradition.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eMaterials\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003e100% Jute\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eHemp is one of the strongest natural fibres out there—up to three times stronger than cotton—and only gets better with age. Naturally antibacterial and mildew-resistant, it holds up beautifully in high-traffic spaces. Over time, it softens without wearing out, making each rug feel more lived-in, never worn-down. And because it’s fully biodegradable and renewable, it’s as responsible as it is resilient.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eDesign\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eMinimalist Mid-century Aesthetics\u003c\/strong\u003e\u003cbr\u003eMade in a classic, timeless style that’s lasted through decades. Jute rugs stay in style forever, because they last forever. Made in solid colours, without patterns, to work in any environment.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eHandwoven in Jaipur, India\u003c\/h4\u003e \u003cp\u003eJaipur is world renowned for rug making. For good reason.\u003c\/p\u003e \u003cp\u003eThe best rugs in the world come out of this ancient Northern Indian city. Since the late 19th century, carpets have been the chief export of this region. Now, with over 150 years of experience, the people of Jaipur are producing the most sought-after carpets in the world—including ours.\u003c\/p\u003e","brand":"Alderforge","offers":[{"title":"2 x 3","offer_id":60228017717632,"sku":"D0DIAH082506_LeWitt_2x3","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"3 x 5","offer_id":60228017750400,"sku":"D0DIAH082506_LeWitt_3x5","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"4 x 6","offer_id":60228017783168,"sku":"D0DIAH082506_LeWitt_4x6","price":190.0,"currency_code":"GBP","in_stock":true},{"title":"5 x 8","offer_id":60228017815936,"sku":"D0DIAH082506_Ledger_5x8","price":325.0,"currency_code":"GBP","in_stock":true},{"title":"6 x 9","offer_id":60228017848704,"sku":"D0DIAH082506_LeWitt_6x9","price":365.0,"currency_code":"GBP","in_stock":true},{"title":"8 x 10","offer_id":60228017881472,"sku":"D0DIAH082506_LeWitt_8x10","price":525.0,"currency_code":"GBP","in_stock":true},{"title":"9 x 12","offer_id":60228017914240,"sku":"D0DIAH082506_LeWitt_9x12","price":680.0,"currency_code":"GBP","in_stock":true},{"title":"10 x 13","offer_id":60228017947008,"sku":"D0DIAH082506_LeWitt_10x13","price":850.0,"currency_code":"GBP","in_stock":true},{"title":"12 x 15","offer_id":60228017979776,"sku":"D0DIAH082506_Ledger_12x15","price":1225.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/2185\/5616\/files\/IndianRig_fe16d3bc-730a-4f95-881e-12282fb21581.jpg?v=1793052572"},{"product_id":"dune-berber-rug","title":"Dune Berber Rug","description":"\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eTriple Berber Knotted\u003c\/strong\u003e\u003cbr\u003eMost Moroccan rugs today are made with a tensioned false knot—quicker to weave, but prone to loosening, shedding, and distortion over time. 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The materials are native, the methods low-impact, and the process deeply rooted in place—making each piece as sustainable as it is meaningful.\u003c\/span\u003e\u003c\/p\u003e \u003chr\u003e","brand":"Alderforge","offers":[{"title":"2 x 3","offer_id":60228018012544,"sku":"D0ROAH082506_Dune_2x3","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"3 x 5","offer_id":60228018045312,"sku":"D0ROAH082506_Dune_3x5","price":345.0,"currency_code":"GBP","in_stock":true},{"title":"4 x 6","offer_id":60228018078080,"sku":"D0ROAH082506_Dune_4x6","price":535.0,"currency_code":"GBP","in_stock":true},{"title":"5 x 8","offer_id":60228018110848,"sku":"D0ROAH082506_Dune_5x8","price":795.0,"currency_code":"GBP","in_stock":true},{"title":"6 x 9","offer_id":60228018143616,"sku":"D0ROAH082506_Dune_6x9","price":1135.0,"currency_code":"GBP","in_stock":true},{"title":"8 x 10","offer_id":60228018176384,"sku":"D0ROAH082506_Dune_8x10","price":1585.0,"currency_code":"GBP","in_stock":true},{"title":"9 x 12","offer_id":60228018209152,"sku":"D0ROAH082506_Dune_9x12","price":2125.0,"currency_code":"GBP","in_stock":true},{"title":"10 x 13","offer_id":60228018241920,"sku":"D0ROAH082506_Dune_10x13","price":2495.0,"currency_code":"GBP","in_stock":true},{"title":"12 x 15","offer_id":60228018274688,"sku":"D0ROAH082506_Dune_12x15","price":3450.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/2185\/5616\/files\/MoroccanRug10_51e685f2-3069-446f-b9dd-f7250cd97c56.jpg?v=1793052572"},{"product_id":"atlas-berber-rug","title":"Atlas Berber Rug","description":"\u003ch4\u003eLand to Sky Connection\u003c\/h4\u003e \u003cp\u003eA crisp interplay of line and curve, this composition nods to signal patterns and topographic forms. The high-low pile adds physical dimension to its bold geometry, while the deep teal hue gives it a clean, modern edge.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eMaterials\u003c\/h4\u003e \u003cp data-start=\"184\" data-end=\"412\"\u003e\u003cstrong data-start=\"184\" data-end=\"206\"\u003eMoroccan Wool Pile\u003c\/strong\u003e\u003cbr data-start=\"206\" data-end=\"209\"\u003eMoroccan wool is sourced from active weaving communities—not industrial farms—where sheep graze at high altitudes and are sheared just once a year. This slower cycle produces longer, stronger fibres that shed far less than wool from hotter, lowland regions. Breeds like Sardi and Beni Guil yield wool with naturally high lanolin content, giving it a soft, springy loft that create the plush piles Moroccan rugs are known for.\u003cbr\u003e\u003c\/p\u003e \u003cp data-start=\"414\" data-end=\"713\"\u003e\u003cstrong data-start=\"414\" data-end=\"435\"\u003eCotton Foundation\u003c\/strong\u003e\u003cbr data-start=\"435\" data-end=\"438\"\u003eA strong rug needs a strong base. That’s why we use cotton—not wool—for the foundation. Cotton offers the highest tensile strength, allowing it to anchor a thick wool pile without stretching, warping, or degrading over time. It keeps the rug flat, balanced, and made to last.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eDesign\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eBauhaus\u003c\/strong\u003e\u003cbr\u003eThis rug draws from the principles of modernist abstraction—clean lines, primary forms, and deliberate asymmetry. A circle interrupts a grid of rectangles, creating tension and flow. The colour palette, warm and grounded, gives structure to the geometry, while the deep pile adds depth and softness to the composition.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTriple Berber Knotted\u003c\/strong\u003e\u003cbr\u003eMost Moroccan rugs today are made with a tensioned false knot—quicker to weave, but prone to loosening, shedding, and distortion over time. We do it differently. Every one of our rugs is constructed using the traditional triple Berber knot: a time-intensive technique that uses more wool and creates a deep, plush pile anchored to a secure foundation. The result is a rug that’s not only softer underfoot, but built to last for generations.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eHandwoven in Khenifra, Morocco\u003c\/h4\u003e \u003cp\u003e\u003cspan\u003eEach rug is woven by hand in the High Atlas Mountains, using locally sourced wool and age-old techniques passed down through generations. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eCrafted by women in active weaving cooperatives, these rugs support both cultural preservation and local livelihoods. The materials are native, the methods low-impact, and the process deeply rooted in place—making each piece as sustainable as it is meaningful.\u003c\/span\u003e\u003c\/p\u003e \u003chr\u003e","brand":"Alderforge","offers":[{"title":"2 x 3","offer_id":60228018307456,"sku":"D0BERH082506_Atlas_2x3","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"3 x 5","offer_id":60228018340224,"sku":"D0BERH082506_Atlas_3x5","price":545.0,"currency_code":"GBP","in_stock":true},{"title":"4 x 6","offer_id":60228018372992,"sku":"D0BERH082506_Atlas_4x6","price":870.0,"currency_code":"GBP","in_stock":true},{"title":"5 x 8","offer_id":60228018405760,"sku":"D0BERH082506_Atlas_5x8","price":1450.0,"currency_code":"GBP","in_stock":true},{"title":"6 x 9","offer_id":60228018438528,"sku":"D0BERH082506_Atlas_6x9","price":1955.0,"currency_code":"GBP","in_stock":true},{"title":"8 x 10","offer_id":60228018471296,"sku":"D0BERH082506_Atlas_8x10","price":2900.0,"currency_code":"GBP","in_stock":true},{"title":"9 x 12","offer_id":60228018504064,"sku":"D0BERH082506_Atlas_9x12","price":3910.0,"currency_code":"GBP","in_stock":true},{"title":"10 x 13","offer_id":60228018536832,"sku":"D0BERH082506_Atlas_10x13","price":4710.0,"currency_code":"GBP","in_stock":true},{"title":"12 x 15","offer_id":60228018569600,"sku":"D0BERH082506_Atlas_12x15","price":6520.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/2185\/5616\/files\/MoroccanRug4_aad8ac1f-419c-415c-943f-7591e506a56e.jpg?v=1793052573"},{"product_id":"mossmark-berber-rug-copy","title":"Mossmark Berber Rug","description":"\u003ch4\u003eGeometric Rhythm\u003c\/h4\u003e \u003cp\u003e\u003cspan\u003eReminiscent of a block print, this design shares the same irregularity and charm of the hand. Loosely placed olive squares suggest order without rigidity, inviting you to explore shape and spacing. A visual anchor with a playful, handcrafted edge.\u003c\/span\u003e\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eMaterials\u003c\/h4\u003e \u003cp data-end=\"412\" data-start=\"184\"\u003e\u003cstrong data-end=\"206\" data-start=\"184\"\u003eMoroccan Wool Pile\u003c\/strong\u003e\u003cbr data-end=\"209\" data-start=\"206\"\u003eMoroccan wool is sourced from active weaving communities—not industrial farms—where sheep graze at high altitudes and are sheared just once a year. This slower cycle produces longer, stronger fibres that shed far less than wool from hotter, lowland regions. Breeds like Sardi and Beni Guil yield wool with naturally high lanolin content, giving it a soft, springy loft that create the plush piles Moroccan rugs are known for.\u003cbr\u003e\u003c\/p\u003e \u003cp data-end=\"713\" data-start=\"414\"\u003e\u003cstrong data-end=\"435\" data-start=\"414\"\u003eCotton Foundation\u003c\/strong\u003e\u003cbr data-end=\"438\" data-start=\"435\"\u003eA strong rug needs a strong base. That’s why we use cotton—not wool—for the foundation. Cotton offers the highest tensile strength, allowing it to anchor a thick wool pile without stretching, warping, or degrading over time. It keeps the rug flat, balanced, and made to last.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eDesign\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eTriple Berber Knotted\u003c\/strong\u003e\u003cbr\u003eMost Moroccan rugs today are made with a tensioned false knot—quicker to weave, but prone to loosening, shedding, and distortion over time. We do it differently. Every one of our rugs is constructed using the traditional triple Berber knot: a time-intensive technique that uses more wool and creates a deep, plush pile anchored to a secure foundation. The result is a rug that’s not only softer underfoot, but built to last for generations.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eHandwoven in Khenifra, Morocco\u003c\/h4\u003e \u003cp\u003e\u003cspan\u003eEach rug is woven by hand in the High Atlas Mountains, using locally sourced wool and age-old techniques passed down through generations. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eCrafted by women in active weaving cooperatives, these rugs support both cultural preservation and local livelihoods. The materials are native, the methods low-impact, and the process deeply rooted in place—making each piece as sustainable as it is meaningful.\u003c\/span\u003e\u003c\/p\u003e \u003chr\u003e","brand":"Alderforge","offers":[{"title":"2 x 3","offer_id":60228018602368,"sku":"D0BERH082506_Mossmark_2x3","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"3 x 5","offer_id":60228018635136,"sku":"D0BERH082506_Mossmark_3x5","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"4 x 6","offer_id":60228018667904,"sku":"D0BERH082506_Mossmark_4x6","price":425.0,"currency_code":"GBP","in_stock":true},{"title":"5 x 8","offer_id":60228018700672,"sku":"D0BERH082506_Mossmark_5x8","price":695.0,"currency_code":"GBP","in_stock":true},{"title":"6 x 9","offer_id":60228018733440,"sku":"D0BERH082506_Mossmark_6x9","price":945.0,"currency_code":"GBP","in_stock":true},{"title":"8 x 10","offer_id":60228018766208,"sku":"D0BERH082506_Mossmark_8x10","price":1395.0,"currency_code":"GBP","in_stock":true},{"title":"9 x 12","offer_id":60228018798976,"sku":"D0BERH082506_Mossmark_9x12","price":1795.0,"currency_code":"GBP","in_stock":true},{"title":"10 x 13","offer_id":60228018831744,"sku":"D0BERH082506_Mossmark_10x13","price":2185.0,"currency_code":"GBP","in_stock":true},{"title":"12 x 15","offer_id":60228018864512,"sku":"D0BERH082506_Mossmark_12x15","price":2990.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/2185\/5616\/files\/Mossmark_Berber_Rug.webp?v=1793052577"},{"product_id":"mammoth-berber-rug","title":"Mammoth Berber Rug","description":"\u003ch4\u003eTextural Comfort\u003c\/h4\u003e \u003cp\u003eSoft, sculptural, and grounded in warmth. Mammoth’s raised tufts of rust-orange wool rise from a low cream pile, creating a rhythmic field of pillowy verticals. The result is bold but touchable—a plush landscape of line and texture.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eMaterials\u003c\/h4\u003e \u003cp data-end=\"412\" data-start=\"184\"\u003e\u003cstrong data-end=\"206\" data-start=\"184\"\u003eMoroccan Wool Pile\u003c\/strong\u003e\u003cbr data-end=\"209\" data-start=\"206\"\u003eMoroccan wool is sourced from active weaving communities—not industrial farms—where sheep graze at high altitudes and are sheared just once a year. This slower cycle produces longer, stronger fibres that shed far less than wool from hotter, lowland regions. Breeds like Sardi and Beni Guil yield wool with naturally high lanolin content, giving it a soft, springy loft that create the plush piles Moroccan rugs are known for.\u003cbr\u003e\u003c\/p\u003e \u003cp data-end=\"713\" data-start=\"414\"\u003e\u003cstrong data-end=\"435\" data-start=\"414\"\u003eCotton Foundation\u003c\/strong\u003e\u003cbr data-end=\"438\" data-start=\"435\"\u003eA strong rug needs a strong base. That’s why we use cotton—not wool—for the foundation. Cotton offers the highest tensile strength, allowing it to anchor a thick wool pile without stretching, warping, or degrading over time. It keeps the rug flat, balanced, and made to last.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eDesign\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eTriple Berber Knotted\u003c\/strong\u003e\u003cbr\u003eMost Moroccan rugs today are made with a tensioned false knot—quicker to weave, but prone to loosening, shedding, and distortion over time. We do it differently. Every one of our rugs is constructed using the traditional triple Berber knot: a time-intensive technique that uses more wool and creates a deep, plush pile anchored to a secure foundation. The result is a rug that’s not only softer underfoot, but built to last for generations.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eHandwoven in Khenifra, Morocco\u003c\/h4\u003e \u003cp\u003e\u003cspan\u003eEach rug is woven by hand in the High Atlas Mountains, using locally sourced wool and age-old techniques passed down through generations. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eCrafted by women in active weaving cooperatives, these rugs support both cultural preservation and local livelihoods. The materials are native, the methods low-impact, and the process deeply rooted in place—making each piece as sustainable as it is meaningful.\u003c\/span\u003e\u003c\/p\u003e \u003chr\u003e","brand":"Alderforge","offers":[{"title":"2 x 3","offer_id":60228018897280,"sku":"D0BERH082506_Mammoth_2x3","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"3 x 5","offer_id":60228018930048,"sku":"D0BERH082506_Mammoth_3x5","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"4 x 6","offer_id":60228018962816,"sku":"D0BERH082506_Mammoth_4x6","price":425.0,"currency_code":"GBP","in_stock":true},{"title":"5 x 8","offer_id":60228018995584,"sku":"D0BERH082506_Mammoth_5x8","price":695.0,"currency_code":"GBP","in_stock":true},{"title":"6 x 9","offer_id":60228019028352,"sku":"D0BERH082506_Mammoth_6x9","price":945.0,"currency_code":"GBP","in_stock":true},{"title":"8 x 10","offer_id":60228019061120,"sku":"D0BERH082506_Mammoth_8x10","price":1395.0,"currency_code":"GBP","in_stock":true},{"title":"9 x 12","offer_id":60228019093888,"sku":"D0BERH082506_Mammoth_9x12","price":1795.0,"currency_code":"GBP","in_stock":true},{"title":"10 x 13","offer_id":60228019126656,"sku":"D0BERH082506_Mammoth_10x13","price":2185.0,"currency_code":"GBP","in_stock":true},{"title":"12 x 15","offer_id":60228019159424,"sku":"D0BERH082506_Mammoth_12x15","price":2990.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/2185\/5616\/files\/Mammoth_Berber_Rug.webp?v=1793052584"},{"product_id":"harvest-berber-rug","title":"Harvest Berber Rug","description":"\u003ch4\u003eForest Floor\u003c\/h4\u003e \u003cp\u003eAn irregular grid of soft, earthy greens floats over a cream base, echoing the natural patterning of forest vegetation and lichen. High-low pile construction adds texture and dimension—tufted shapes rise like mossy tufts against solid ground.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eMaterials\u003c\/h4\u003e \u003cp data-end=\"412\" data-start=\"184\"\u003e\u003cstrong data-end=\"206\" data-start=\"184\"\u003eMoroccan Wool Pile\u003c\/strong\u003e\u003cbr data-end=\"209\" data-start=\"206\"\u003eMoroccan wool is sourced from active weaving communities—not industrial farms—where sheep graze at high altitudes and are sheared just once a year. This slower cycle produces longer, stronger fibres that shed far less than wool from hotter, lowland regions. Breeds like Sardi and Beni Guil yield wool with naturally high lanolin content, giving it a soft, springy loft that create the plush piles Moroccan rugs are known for.\u003cbr\u003e\u003c\/p\u003e \u003cp data-end=\"713\" data-start=\"414\"\u003e\u003cstrong data-end=\"435\" data-start=\"414\"\u003eCotton Foundation\u003c\/strong\u003e\u003cbr data-end=\"438\" data-start=\"435\"\u003eA strong rug needs a strong base. That’s why we use cotton—not wool—for the foundation. Cotton offers the highest tensile strength, allowing it to anchor a thick wool pile without stretching, warping, or degrading over time. It keeps the rug flat, balanced, and made to last.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eDesign\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eBauhaus\u003c\/strong\u003e\u003cbr\u003eThis rug draws from the principles of modernist abstraction—clean lines, primary forms, and deliberate asymmetry. A circle interrupts a grid of rectangles, creating tension and flow. The colour palette, warm and grounded, gives structure to the geometry, while the deep pile adds depth and softness to the composition.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTriple Berber Knotted\u003c\/strong\u003e\u003cbr\u003eMost Moroccan rugs today are made with a tensioned false knot—quicker to weave, but prone to loosening, shedding, and distortion over time. We do it differently. Every one of our rugs is constructed using the traditional triple Berber knot: a time-intensive technique that uses more wool and creates a deep, plush pile anchored to a secure foundation. The result is a rug that’s not only softer underfoot, but built to last for generations.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eHandwoven in Khenifra, Morocco\u003c\/h4\u003e \u003cp\u003e\u003cspan\u003eEach rug is woven by hand in the High Atlas Mountains, using locally sourced wool and age-old techniques passed down through generations. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eCrafted by women in active weaving cooperatives, these rugs support both cultural preservation and local livelihoods. The materials are native, the methods low-impact, and the process deeply rooted in place—making each piece as sustainable as it is meaningful.\u003c\/span\u003e\u003c\/p\u003e \u003chr\u003e","brand":"Alderforge","offers":[{"title":"2 x 3","offer_id":60228019192192,"sku":"D0BERH082506_Harvest_2x3","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"3 x 5","offer_id":60228019224960,"sku":"D0BERH082506_Harvest_3x5","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"4 x 6","offer_id":60228019257728,"sku":"D0BERH082506_Harvest_4x6","price":425.0,"currency_code":"GBP","in_stock":true},{"title":"5 x 8","offer_id":60228019290496,"sku":"D0BERH082506_Harvest_5x8","price":695.0,"currency_code":"GBP","in_stock":true},{"title":"6 x 9","offer_id":60228019323264,"sku":"D0BERH082506_Harvest_6x9","price":945.0,"currency_code":"GBP","in_stock":true},{"title":"8 x 10","offer_id":60228019356032,"sku":"D0BERH082506_Harvest_8x10","price":1395.0,"currency_code":"GBP","in_stock":true},{"title":"9 x 12","offer_id":60228019388800,"sku":"D0BERH082506_Harvest_9x12","price":1795.0,"currency_code":"GBP","in_stock":true},{"title":"10 x 13","offer_id":60228019421568,"sku":"D0BERH082506_Harvest_10x13","price":2185.0,"currency_code":"GBP","in_stock":true},{"title":"12 x 15","offer_id":60228019454336,"sku":"D0BERH082506_Harvest_12x15","price":2990.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/2185\/5616\/files\/file_3.jpg?v=1793052577"},{"product_id":"brooklyn-berber-rug","title":"Brooklyn Berber Rug","description":"\u003ch4\u003eTactile Grid\u003c\/h4\u003e \u003cp data-start=\"96\" data-end=\"397\"\u003eAt once structured and expressive, this handwoven Moroccan rug reimagines the grid—not as a rigid system, but as a canvas for depth, variation, and quiet rhythm. An irregular grid of parallel lines forms a grounding, unique backdrop for your space—at home in both minimal and richly layered interiors.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eMaterials\u003c\/h4\u003e \u003cp data-end=\"412\" data-start=\"184\"\u003e\u003cstrong data-end=\"206\" data-start=\"184\"\u003eMoroccan Wool Pile\u003c\/strong\u003e\u003cbr data-end=\"209\" data-start=\"206\"\u003eMoroccan wool is sourced from active weaving communities—not industrial farms—where sheep graze at high altitudes and are sheared just once a year. This slower cycle produces longer, stronger fibres that shed far less than wool from hotter, lowland regions. Breeds like Sardi and Beni Guil yield wool with naturally high lanolin content, giving it a soft, springy loft that create the plush piles Moroccan rugs are known for.\u003cbr\u003e\u003c\/p\u003e \u003cp data-end=\"713\" data-start=\"414\"\u003e\u003cstrong data-end=\"435\" data-start=\"414\"\u003eCotton Foundation\u003c\/strong\u003e\u003cbr data-end=\"438\" data-start=\"435\"\u003eA strong rug needs a strong base. That’s why we use cotton—not wool—for the foundation. Cotton offers the highest tensile strength, allowing it to anchor a thick wool pile without stretching, warping, or degrading over time. It keeps the rug flat, balanced, and made to last.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eDesign\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eTriple Berber Knotted\u003c\/strong\u003e\u003cbr\u003eMost Moroccan rugs today are made with a tensioned false knot—quicker to weave, but prone to loosening, shedding, and distortion over time. We do it differently. Every one of our rugs is constructed using the traditional triple Berber knot: a time-intensive technique that uses more wool and creates a deep, plush pile anchored to a secure foundation. The result is a rug that’s not only softer underfoot, but built to last for generations.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eHandwoven in Khenifra, Morocco\u003c\/h4\u003e \u003cp\u003e\u003cspan\u003eEach rug is woven by hand in the High Atlas Mountains, using locally sourced wool and age-old techniques passed down through generations. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eCrafted by women in active weaving cooperatives, these rugs support both cultural preservation and local livelihoods. The materials are native, the methods low-impact, and the process deeply rooted in place—making each piece as sustainable as it is meaningful.\u003c\/span\u003e\u003c\/p\u003e \u003chr\u003e","brand":"Alderforge","offers":[{"title":"2 x 3","offer_id":60228019487104,"sku":"D0BERH082506_Brooklyn_2x3","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"3 x 5","offer_id":60228019519872,"sku":"D0BERH082506_Brooklyn_3x5","price":545.0,"currency_code":"GBP","in_stock":true},{"title":"4 x 6","offer_id":60228019552640,"sku":"D0BERH082506_Brooklyn_4x6","price":870.0,"currency_code":"GBP","in_stock":true},{"title":"5 x 8","offer_id":60228019585408,"sku":"D0BERH082506_Brooklyn_5x8","price":1450.0,"currency_code":"GBP","in_stock":true},{"title":"6 x 9","offer_id":60228019618176,"sku":"D0BERH082506_Brooklyn_6x9","price":1955.0,"currency_code":"GBP","in_stock":true},{"title":"8 x 10","offer_id":60228019650944,"sku":"D0BERH082506_Brooklyn_8x10","price":2900.0,"currency_code":"GBP","in_stock":true},{"title":"9 x 12","offer_id":60228019683712,"sku":"D0BERH082506_Brooklyn_9x12","price":3910.0,"currency_code":"GBP","in_stock":true},{"title":"10 x 13","offer_id":60228019716480,"sku":"D0BERH082506_Brooklyn_10x13","price":4710.0,"currency_code":"GBP","in_stock":true},{"title":"12 x 15","offer_id":60228019749248,"sku":"D0BERH082506_Brooklyn_12x15","price":6520.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/2185\/5616\/files\/BrooklyngPDP_1.webp?v=1793052576"},{"product_id":"nomad-berber-rug","title":"Nomad Berber Rug","description":"\u003ch4\u003eLines in Balance\u003c\/h4\u003e \u003cp data-end=\"397\" data-start=\"96\"\u003eAt once structured and expressive, this handwoven Moroccan rug reimagines the grid—not as a rigid system, but as a canvas for depth, variation, and quiet rhythm. An irregular grid of parallel lines forms a grounding, unique backdrop for your space—at home in both minimal and richly layered interiors.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eMaterials\u003c\/h4\u003e \u003cp data-end=\"412\" data-start=\"184\"\u003e\u003cstrong data-end=\"206\" data-start=\"184\"\u003eMoroccan Wool Pile\u003c\/strong\u003e\u003cbr data-end=\"209\" data-start=\"206\"\u003eMoroccan wool is sourced from active weaving communities—not industrial farms—where sheep graze at high altitudes and are sheared just once a year. This slower cycle produces longer, stronger fibres that shed far less than wool from hotter, lowland regions. Breeds like Sardi and Beni Guil yield wool with naturally high lanolin content, giving it a soft, springy loft that create the plush piles Moroccan rugs are known for.\u003cbr\u003e\u003c\/p\u003e \u003cp data-end=\"713\" data-start=\"414\"\u003e\u003cstrong data-end=\"435\" data-start=\"414\"\u003eCotton Foundation\u003c\/strong\u003e\u003cbr data-end=\"438\" data-start=\"435\"\u003eA strong rug needs a strong base. That’s why we use cotton—not wool—for the foundation. Cotton offers the highest tensile strength, allowing it to anchor a thick wool pile without stretching, warping, or degrading over time. It keeps the rug flat, balanced, and made to last.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eDesign\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eTriple Berber Knotted\u003c\/strong\u003e\u003cbr\u003eMost Moroccan rugs today are made with a tensioned false knot—quicker to weave, but prone to loosening, shedding, and distortion over time. We do it differently. Every one of our rugs is constructed using the traditional triple Berber knot: a time-intensive technique that uses more wool and creates a deep, plush pile anchored to a secure foundation. The result is a rug that’s not only softer underfoot, but built to last for generations.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eHandwoven in Khenifra, Morocco\u003c\/h4\u003e \u003cp\u003e\u003cspan\u003eEach rug is woven by hand in the High Atlas Mountains, using locally sourced wool and age-old techniques passed down through generations. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eCrafted by women in active weaving cooperatives, these rugs support both cultural preservation and local livelihoods. The materials are native, the methods low-impact, and the process deeply rooted in place—making each piece as sustainable as it is meaningful.\u003c\/span\u003e\u003c\/p\u003e \u003chr\u003e","brand":"Alderforge","offers":[{"title":"2 x 3","offer_id":60228019782016,"sku":"D0BERH082506_Nomad_2x3","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"3 x 5","offer_id":60228019814784,"sku":"D0BERH082506_Nomad_3x5","price":545.0,"currency_code":"GBP","in_stock":true},{"title":"4 x 6","offer_id":60228019847552,"sku":"D0BERH082506_Nomad_4x6","price":870.0,"currency_code":"GBP","in_stock":true},{"title":"5 x 8","offer_id":60228019880320,"sku":"D0BERH082506_Nomad_5x8","price":1450.0,"currency_code":"GBP","in_stock":true},{"title":"6 x 9","offer_id":60228019913088,"sku":"D0BERH082506_Nomad_6x9","price":1955.0,"currency_code":"GBP","in_stock":true},{"title":"8 x 10","offer_id":60228019945856,"sku":"D0BERH082506_Nomad_8x10","price":2900.0,"currency_code":"GBP","in_stock":true},{"title":"9 x 12","offer_id":60228019978624,"sku":"D0BERH082506_Nomad_9x12","price":3910.0,"currency_code":"GBP","in_stock":true},{"title":"10 x 13","offer_id":60228020011392,"sku":"D0BERH082506_Nomad_10x13","price":4710.0,"currency_code":"GBP","in_stock":true},{"title":"12 x 15","offer_id":60228020044160,"sku":"D0BERH082506_Nomad_12x15","price":6520.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/2185\/5616\/files\/Nomad_Berber_Rug.jpg?v=1793052578"},{"product_id":"tessellate-berber-rug","title":"Tessellate Berber Rug","description":"\u003ch4\u003e Soft Geometry\u003c\/h4\u003e \u003cp data-end=\"397\" data-start=\"96\"\u003eAt once structured and expressive, this handwoven Moroccan rug reimagines the grid—not as a rigid system, but as a canvas for depth, variation, and quiet rhythm. An irregular grid of parallel lines forms a grounding, unique backdrop for your space—at home in both minimal and richly layered interiors.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eMaterials\u003c\/h4\u003e \u003cp data-start=\"184\" data-end=\"412\"\u003e\u003cstrong data-start=\"184\" data-end=\"206\"\u003eMoroccan Wool Pile\u003c\/strong\u003e\u003cbr data-start=\"206\" data-end=\"209\"\u003eMoroccan wool is sourced from active weaving communities—not industrial farms—where sheep graze at high altitudes and are sheared just once a year. This slower cycle produces longer, stronger fibres that shed far less than wool from hotter, lowland regions. Breeds like Sardi and Beni Guil yield wool with naturally high lanolin content, giving it a soft, springy loft that create the plush piles Moroccan rugs are known for.\u003cbr\u003e\u003c\/p\u003e \u003cp data-start=\"414\" data-end=\"713\"\u003e\u003cstrong data-start=\"414\" data-end=\"435\"\u003eCotton Foundation\u003c\/strong\u003e\u003cbr data-start=\"435\" data-end=\"438\"\u003eA strong rug needs a strong base. That’s why we use cotton—not wool—for the foundation. Cotton offers the highest tensile strength, allowing it to anchor a thick wool pile without stretching, warping, or degrading over time. It keeps the rug flat, balanced, and made to last.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eDesign\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eTriple Berber Knotted\u003c\/strong\u003e\u003cbr\u003eMost Moroccan rugs today are made with a tensioned false knot—quicker to weave, but prone to loosening, shedding, and distortion over time. We do it differently. Every one of our rugs is constructed using the traditional triple Berber knot: a time-intensive technique that uses more wool and creates a deep, plush pile anchored to a secure foundation. The result is a rug that’s not only softer underfoot, but built to last for generations.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eHandwoven in Khenifra, Morocco\u003c\/h4\u003e \u003cp\u003e\u003cspan\u003eEach rug is woven by hand in the High Atlas Mountains, using locally sourced wool and age-old techniques passed down through generations. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eCrafted by women in active weaving cooperatives, these rugs support both cultural preservation and local livelihoods. The materials are native, the methods low-impact, and the process deeply rooted in place—making each piece as sustainable as it is meaningful.\u003c\/span\u003e\u003c\/p\u003e \u003chr\u003e","brand":"Alderforge","offers":[{"title":"2 x 3","offer_id":60228020076928,"sku":"D0ROAH082506_Tessellate_2x3","price":250.0,"currency_code":"GBP","in_stock":true},{"title":"3 x 5","offer_id":60228020109696,"sku":"D0ROAH082506_Tessellate_3x5","price":625.0,"currency_code":"GBP","in_stock":true},{"title":"4 x 6","offer_id":60228020142464,"sku":"D0ROAH082506_Tessellate_4x6","price":1000.0,"currency_code":"GBP","in_stock":true},{"title":"5 x 8","offer_id":60228020175232,"sku":"D0ROAH082506_Tessellate_5x8","price":1670.0,"currency_code":"GBP","in_stock":true},{"title":"6 x 9","offer_id":60228020208000,"sku":"D0ROAH082506_Tessellate_6x9","price":2260.0,"currency_code":"GBP","in_stock":true},{"title":"8 x 10","offer_id":60228020240768,"sku":"D0ROAH082506_Tessellate_8x10","price":3345.0,"currency_code":"GBP","in_stock":true},{"title":"9 x 12","offer_id":60228020273536,"sku":"D0ROAH082506_Tessellate_9x12","price":4515.0,"currency_code":"GBP","in_stock":true},{"title":"10 x 13","offer_id":60228020306304,"sku":"D0ROAH082506_Tessellate_10x13","price":5435.0,"currency_code":"GBP","in_stock":true},{"title":"12 x 15","offer_id":60228020339072,"sku":"D0ROAH082506_Tessellate_12x15","price":7525.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/2185\/5616\/files\/13_TessellateBerberRug_01_Top.jpg?v=1793052579"},{"product_id":"sunsteps-berber-rug","title":"Sunsteps Berber Rug","description":"\u003ch4\u003eGeometric Abstraction\u003c\/h4\u003e \u003cp\u003eRepeating verticals meet softened geometry in this abstract composition that feels like a blueprint in motion. The interplay of ochre, rust, ivory, and slate tones creates a sense of layered light and shadow. Clean cuts are counterbalanced by curved edges, and the irregular rhythm gives the rug a sense of movement—almost musical in its flow.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eMaterials\u003c\/h4\u003e \u003cp data-end=\"412\" data-start=\"184\"\u003e\u003cstrong data-end=\"206\" data-start=\"184\"\u003eMoroccan Wool Pile\u003c\/strong\u003e\u003cbr data-end=\"209\" data-start=\"206\"\u003eMoroccan wool is sourced from active weaving communities—not industrial farms—where sheep graze at high altitudes and are sheared just once a year. This slower cycle produces longer, stronger fibres that shed far less than wool from hotter, lowland regions. Breeds like Sardi and Beni Guil yield wool with naturally high lanolin content, giving it a soft, springy loft that create the plush piles Moroccan rugs are known for.\u003cbr\u003e\u003c\/p\u003e \u003cp data-end=\"713\" data-start=\"414\"\u003e\u003cstrong data-end=\"435\" data-start=\"414\"\u003eCotton Foundation\u003c\/strong\u003e\u003cbr data-end=\"438\" data-start=\"435\"\u003eA strong rug needs a strong base. That’s why we use cotton—not wool—for the foundation. Cotton offers the highest tensile strength, allowing it to anchor a thick wool pile without stretching, warping, or degrading over time. It keeps the rug flat, balanced, and made to last.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eDesign\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eBauhaus\u003c\/strong\u003e\u003cbr\u003eThis rug draws from the principles of modernist abstraction—clean lines, primary forms, and deliberate asymmetry. A circle interrupts a grid of rectangles, creating tension and flow. The colour palette, warm and grounded, gives structure to the geometry, while the deep pile adds depth and softness to the composition.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTriple Berber Knotted\u003c\/strong\u003e\u003cbr\u003eMost Moroccan rugs today are made with a tensioned false knot—quicker to weave, but prone to loosening, shedding, and distortion over time. We do it differently. Every one of our rugs is constructed using the traditional triple Berber knot: a time-intensive technique that uses more wool and creates a deep, plush pile anchored to a secure foundation. The result is a rug that’s not only softer underfoot, but built to last for generations.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eHandwoven in Khenifra, Morocco\u003c\/h4\u003e \u003cp\u003e\u003cspan\u003eEach rug is woven by hand in the High Atlas Mountains, using locally sourced wool and age-old techniques passed down through generations. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eCrafted by women in active weaving cooperatives, these rugs support both cultural preservation and local livelihoods. The materials are native, the methods low-impact, and the process deeply rooted in place—making each piece as sustainable as it is meaningful.\u003c\/span\u003e\u003c\/p\u003e \u003chr\u003e","brand":"Alderforge","offers":[{"title":"2 x 3","offer_id":60228020371840,"sku":"D0BERH082506_Sunsteps_2x3","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"3 x 5","offer_id":60228020404608,"sku":"D0BERH082506_Sunsteps_3x5","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"4 x 6","offer_id":60228020437376,"sku":"D0BERH082506_Sunsteps_4x6","price":425.0,"currency_code":"GBP","in_stock":true},{"title":"5 x 8","offer_id":60228020470144,"sku":"D0BERH082506_Sunsteps_5x8","price":695.0,"currency_code":"GBP","in_stock":true},{"title":"6 x 9","offer_id":60228020502912,"sku":"D0BERH082506_Sunsteps_6x9","price":945.0,"currency_code":"GBP","in_stock":true},{"title":"8 x 10","offer_id":60228020535680,"sku":"D0BERH082506_Sunsteps_8x10","price":1395.0,"currency_code":"GBP","in_stock":true},{"title":"9 x 12","offer_id":60228020568448,"sku":"D0BERH082506_Sunsteps_9x12","price":1795.0,"currency_code":"GBP","in_stock":true},{"title":"10 x 13","offer_id":60228020601216,"sku":"D0BERH082506_Sunsteps_10x13","price":2185.0,"currency_code":"GBP","in_stock":true},{"title":"12 x 15","offer_id":60228020633984,"sku":"D0BERH082506_Sunsteps_12x15","price":2990.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/2185\/5616\/files\/MoroccanRug2_bd01ae0c-d32f-41f6-acc1-453de41222d8.jpg?v=1793052580"},{"product_id":"solstice-berber-rug","title":"Solstice Berber Rug","description":"\u003ch4\u003eThe Art of Balance\u003c\/h4\u003e \u003cp data-end=\"337\" data-start=\"24\"\u003eA study in geometry and tension, this rug explores the visual weight of shape and colour. Bold blocks and a single circle create movement across the surface, while plush Moroccan wool grounds it in warmth and texture. It’s graphic, tactile, and precisely composed—like stepping into a Bauhaus sketch made material.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eMaterials\u003c\/h4\u003e \u003cp data-start=\"184\" data-end=\"412\"\u003e\u003cstrong data-start=\"184\" data-end=\"206\"\u003eMoroccan Wool Pile\u003c\/strong\u003e\u003cbr data-start=\"206\" data-end=\"209\"\u003eMoroccan wool is sourced from active weaving communities—not industrial farms—where sheep graze at high altitudes and are sheared just once a year. This slower cycle produces longer, stronger fibres that shed far less than wool from hotter, lowland regions. Breeds like Sardi and Beni Guil yield wool with naturally high lanolin content, giving it a soft, springy loft that create the plush piles Moroccan rugs are known for.\u003cbr\u003e\u003c\/p\u003e \u003cp data-start=\"414\" data-end=\"713\"\u003e\u003cstrong data-start=\"414\" data-end=\"435\"\u003eCotton Foundation\u003c\/strong\u003e\u003cbr data-start=\"435\" data-end=\"438\"\u003eA strong rug needs a strong base. That’s why we use cotton—not wool—for the foundation. Cotton offers the highest tensile strength, allowing it to anchor a thick wool pile without stretching, warping, or degrading over time. It keeps the rug flat, balanced, and made to last.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eDesign\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eBauhaus\u003c\/strong\u003e\u003cbr\u003eThis rug draws from the principles of modernist abstraction—clean lines, primary forms, and deliberate asymmetry. A circle interrupts a grid of rectangles, creating tension and flow. The colour palette, warm and grounded, gives structure to the geometry, while the deep pile adds depth and softness to the composition.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTriple Berber Knotted\u003c\/strong\u003e\u003cbr\u003eMost Moroccan rugs today are made with a tensioned false knot—quicker to weave, but prone to loosening, shedding, and distortion over time. We do it differently. Every one of our rugs is constructed using the traditional triple Berber knot: a time-intensive technique that uses more wool and creates a deep, plush pile anchored to a secure foundation. The result is a rug that’s not only softer underfoot, but built to last for generations.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eHandwoven in Khenifra, Morocco\u003c\/h4\u003e \u003cp\u003e\u003cspan\u003eEach rug is woven by hand in the High Atlas Mountains, using locally sourced wool and age-old techniques passed down through generations. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eCrafted by women in active weaving cooperatives, these rugs support both cultural preservation and local livelihoods. The materials are native, the methods low-impact, and the process deeply rooted in place—making each piece as sustainable as it is meaningful.\u003c\/span\u003e\u003c\/p\u003e \u003chr\u003e","brand":"Alderforge","offers":[{"title":"2 x 3","offer_id":60228020666752,"sku":"D0ROAH082506_Solstice_2x3","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"3 x 5","offer_id":60228020699520,"sku":"D0ROAH082506_Solstice_3x5","price":345.0,"currency_code":"GBP","in_stock":true},{"title":"4 x 6","offer_id":60228020732288,"sku":"D0ROAH082506_Solstice_4x6","price":535.0,"currency_code":"GBP","in_stock":true},{"title":"5 x 8","offer_id":60228020765056,"sku":"D0ROAH082506_Solstice_5x8","price":795.0,"currency_code":"GBP","in_stock":true},{"title":"6 x 9","offer_id":60228020797824,"sku":"D0ROAH082506_Solstice_6x9","price":1135.0,"currency_code":"GBP","in_stock":true},{"title":"8 x 10","offer_id":60228020830592,"sku":"D0ROAH082506_Solstice_8x10","price":1585.0,"currency_code":"GBP","in_stock":true},{"title":"9 x 12","offer_id":60228020863360,"sku":"D0ROAH082506_Solstice_9x12","price":2125.0,"currency_code":"GBP","in_stock":true},{"title":"10 x 13","offer_id":60228020896128,"sku":"D0ROAH082506_Solstice_10x13","price":2495.0,"currency_code":"GBP","in_stock":true},{"title":"12 x 15","offer_id":60228020928896,"sku":"D0ROAH082506_Solstice_12x15","price":3450.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/2185\/5616\/files\/MoroccanRug8_96f911a3-a16c-4af8-b4bd-39e152d2baca.jpg?v=1793052583"},{"product_id":"zephyr-berber-rug","title":"Zephyr Berber Rug","description":"\u003ch4\u003eA Rug With Real Depth\u003c\/h4\u003e \u003cp data-start=\"100\" data-end=\"241\"\u003eNot your typical “solid” rug. Tonal shifts, subtle texture, and hand-spun wool give it a quiet complexity. All made by hand, start to finish.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eMaterials\u003c\/h4\u003e \u003cp data-start=\"184\" data-end=\"412\"\u003e\u003cstrong data-start=\"184\" data-end=\"206\"\u003eMoroccan Wool Pile\u003c\/strong\u003e\u003cbr data-start=\"206\" data-end=\"209\"\u003eMoroccan wool is sourced from active weaving communities—not industrial farms—where sheep graze at high altitudes and are sheared just once a year. This slower cycle produces longer, stronger fibres that shed far less than wool from hotter, lowland regions. Breeds like Sardi and Beni Guil yield wool with naturally high lanolin content, giving it a soft, springy loft that create the plush piles Moroccan rugs are known for.\u003cbr\u003e\u003c\/p\u003e \u003cp data-start=\"414\" data-end=\"713\"\u003e\u003cstrong data-start=\"414\" data-end=\"435\"\u003eCotton Foundation\u003c\/strong\u003e\u003cbr data-start=\"435\" data-end=\"438\"\u003eA strong rug needs a strong base. That’s why we use cotton—not wool—for the foundation. Cotton offers the highest tensile strength, allowing it to anchor a thick wool pile without stretching, warping, or degrading over time. It keeps the rug flat, balanced, and made to last.\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eDesign\u003c\/h4\u003e \u003cp\u003eThis isn’t flat or uniform. It’s a study in restraint, where texture and tone do the heavy lifting—proof that minimalism doesn’t mean simple. It's what the rug world prizes as a mark of craftsmanship and quality: quietly complex, deeply considered, and entirely made by hand.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTriple Berber Knotted\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eMost Moroccan rugs today are made with a tensioned false knot—quicker to weave, but prone to loosening, shedding, and distortion over time. We do it differently. Every one of our rugs is constructed using the \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003etraditional triple Berber knot\u003c\/b\u003e\u003cspan\u003e: a time-intensive technique that uses more wool and creates a \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003edeep, plush pile anchored to a secure foundation\u003c\/b\u003e\u003cspan\u003e. The result is a rug that’s not only softer underfoot, but built to last for generations.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e \u003chr\u003e \u003ch4\u003eHandwoven in Khenifra, Morocco\u003c\/h4\u003e \u003cp\u003e\u003cspan\u003eEach rug is woven by hand in the High Atlas Mountains, using locally sourced wool and age-old techniques passed down through generations. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eCrafted by women in active weaving cooperatives, these rugs support both cultural preservation and local livelihoods. The materials are native, the methods low-impact, and the process deeply rooted in place—making each piece as sustainable as it is meaningful.\u003c\/span\u003e\u003c\/p\u003e \u003chr\u003e","brand":"Alderforge","offers":[{"title":"2 x 3","offer_id":60228020961664,"sku":"D0ROAH082506_Zephyr_2x3","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"3 x 5","offer_id":60228020994432,"sku":"D0ROAH082506_Zephyr_3x5","price":345.0,"currency_code":"GBP","in_stock":true},{"title":"4 x 6","offer_id":60228021027200,"sku":"D0ROAH082506_Zephyr_4x6","price":535.0,"currency_code":"GBP","in_stock":true},{"title":"5 x 8","offer_id":60228021059968,"sku":"D0ROAH082506_Zephyr_5x8","price":795.0,"currency_code":"GBP","in_stock":true},{"title":"6 x 9","offer_id":60228021092736,"sku":"D0ROAH082506_Zephyr_6x9","price":1135.0,"currency_code":"GBP","in_stock":true},{"title":"8 x 10","offer_id":60228021125504,"sku":"D0ROAH082506_Zephyr_8x10","price":1585.0,"currency_code":"GBP","in_stock":true},{"title":"9 x 12","offer_id":60228021158272,"sku":"D0ROAH082506_Zephyr_9x12","price":2125.0,"currency_code":"GBP","in_stock":true},{"title":"10 x 13","offer_id":60228021191040,"sku":"D0ROAH082506_Zephyr_10x13","price":2495.0,"currency_code":"GBP","in_stock":true},{"title":"12 x 15","offer_id":60228021223808,"sku":"D0ROAH082506_Zephyr_12x15","price":3450.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/2185\/5616\/files\/MoroccanRug9_9900be8a-8a6d-4773-b2eb-842cb83925a1.jpg?v=1793052581"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/2185\/5616\/collections\/TuftedBathRugimage24x72.jpg?v=1793054669","url":"https:\/\/alderforge.shop\/collections\/rugs.oembed","provider":"My Store","version":"1.0","type":"link"}